Mercedes Boston-E-Class Push
Behind Mercedes’ $75 Mil. E-Class Push June 22, 2009 -By Andrew McMains With the launch of a $75 million campaign for Mercedes-Benz’ 2010 E-Class, U.S. vp, marketing Steve Cannon discussed the psyche of Mercedes owners, the role of “rational red meat” in the ads and why the automaker is creating mobile apps for the first time. The following are excerpts of an interview with senior reporter Andrew McMains. Adweek:... [Read More...]
Boston Mercedes Dealers – E250 CDI
Dan Neil: Mercedes-Benz E250 CDI: Fantastic but for one flaw Email Picture Dan Neil / Los Angeles Times The Mercedes-Benz E250 CDI is an astonishing piece of machinery that gets about 44 mpg. Dan Neil June 12, 2009 From Sindelfingen, Germany — Several years ago, while on assignment for a magazine, I participated in an experiment with Mercedes-Benz that involved my being wired up like a lab monkey and driving across the Austrian... [Read More...]
